Campaign Toolkit

Whether you are a small business, major corporation, or nonprofit, you can join over 20 corporate partners across our county standing with United Way to address our communities’ most profound challenges through a workplace campaign.

Interested in starting a workplace campaign or enhancing your current campaign? Email tschroeder@uwflorence.org to get started.

RUNNING A CAMPAIGN: STEP-BY-STEP

Use these steps to access materials, checklists, and resources to guide you through your campaign.

Confirm campaign participation with your United Way of Florence County representative, Tracy Schroeder (tschroeder@uwflorence.org)

Secure CEO/Senior Management support

Recruit a campaign team and assign roles

Attend Campaign Coordinator Training

Meet with Tracy to begin planning

Review last year’s campaign results (if applicable)

Set new goals (dollar amount, participation rate, etc.)

Determine campaign start and end dates (ideally 1–2 weeks)

Plan and schedule key events:

Kickoff event

United Way staff presentation

Special fundraising events

Gather campaign materials:

Pledge forms (paper or online)

Campaign video

Marketing and promotional materials about United Way initiatives

Engage company leadership to help promote the campaign

Plan donor incentives or giveaways
Launch the campaign with kickoff event and announcement email:

Include access to pledge forms, campaign video, and marketing and promotional materials about United Way initiatives

Offer incentives for early/consistent participation

Incorporate personal stories (e.g., why YOU give to United Way)

Send regular updates to staff (progress toward goal, upcoming events, reminders)

Hold special events to boost engagement and morale

Take and share photos/videos from events and your workplace

Communicate with Tracy about any challenges or needs
Send final reminder about pledge submission deadline

Collect and submit all pledges Follow up on corporate/leadership gifts

Thank all donors via email, letter, or celebration event

Recognize campaign team, leadership givers, and volunteers

Announce campaign results internally

Meet with Tracy to evaluate results and provide feedback

Promote volunteer opportunities and keep year-round engagement going

Campaign VIDEOS

A strong campaign starts with inspired donors—and that inspiration often begins with a story. Our campaign video highlights the impact of our work and the lives it touches. Whether your campaign is online or in person, we encourage you to include this powerful tool in your materials and help share our story

Campaign RESOURCES

We are incredibly thankful for our workplace campaign partners and are committed to providing valuable tools for an easy, successful campaign. The following materials are meant to inform, inspire, and guide your workplace campaign. All materials are available to download, or you can order campaign posters, brochures, and pledge forms by emailing jfulmer@uwflorence.org.